""" Creative Briefing Course """ "Creative brief"

"Creative Brief
How to think and write a great briefing for advertising creation
Rating: 4.6 out of 549 reviews
42 total minutes
7 lectures
All levels

How to think and write a great briefing for advertising creation

This course is also included in the complete course on Creation and Design of Printed and Digital Advertising Campaigns. The briefing is not about receiving orders, but about producing content. In this course, we will address the mindset you must have to capture what is necessary for your creative process, understanding why the briefing is the guiding principle of communication and design projects, its importance and how to obtain the correct information for excellent creation. And not only for design and creation work, but also for analytical thinking that helps identify the essential elements for the execution of a project. How do you know if a briefing is well written? The search for the benefit and its concept goes through through several stages, all presented in this course. This is the moment when it's not about you: it's all about the brand, the need and the problem of creation, and most importantly: about the whys. We will cover the mindset you must have to capture what is necessary for your creative process. Briefing comes from Brief, which means "brief", followed by the suffix "ing" which indicates action. It is the brief action of recording key information for a project. In this case, a creative, design or advertising project, with the objective of selling a product, service or idea. And it all starts when you are talking to the client.

What you will learn

Create effective briefings for advertising, publicity and graphic design
Understand how to get the right information from clients
Learn the importance of the briefing in creation
Develop more creative concepts based on the information in the briefing"